B&Q "make it perfect" by McCann London

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B&Q has released a Christmas TV spot created by McCann London, set to be the agency’s swansong on the business, that aims to encourage consumers to decorate their homes with family and friends in time for the big day.

The ad features a mum and dad carefully putting the finishing touches to their home to create the perfect Christmas, while their young daughter has other plans and different aesthetic standards. The soundtrack is a version of the Crosby, Stills & Nash song Our House that B&Q has used in its ad campaigns all year, sung in this spot by Hazel Tratt.

The work was directed by Christian Bevilacqua through Stink. It is supported by press, digital, social media, PR and in-store activity.

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Released: 13 November 2012

Credits

Executive producer
Production manager
Location manager
1st assistant director
2nd assist and director

Private View about this creative

Ben Tollett, Emer Stamp and Nick Gordon

Ben Tollett, Emer Stamp and Nick Gordon

With work from RAC, Morrisons, B&Q, Sainsbury's, Blinkbox and O2.

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