British Heart Foundation "mini Vinnie" by Grey London
Grey London has launched the next phase of its British Heart Foundation campaign with a number of new films, including a TV ad starring 12-year-old Brenock O’Connor as a mini version of the charity’s campaign frontman, Vinnie Jones. The spot is designed to promote hands-only CPR to a younger generation. Grey has also created a series of online testimonial films that show survivors detailing how the original campaign saved their lives. The work continues the British Heart Foundation’s strategy of "education through comedy". It was created by Vicki Maguire and Jonathan Marlow, with the TV spot directed by Wayne McClammy through Hungry Man. Post-production was by The Mill and Greyworks.