Digital Radio and BBC "D Love" by RKCR/Y&R

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Rainey Kelly Campbell Roalfe/Y&R has created a campaign for Digital Radio, the DAB radio body, and the BBC to promote the medium. It launched across BBC TV, BBC Radio, commercial radio, online and in-store. The TV ads depict a brand character, D Love, attempting to "spread the love" with the help of a dove. The work was created by Al Brown and Algy Sharman, and directed by Peter Martin through Red Bee Media.

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Released: 20 November 2012

Credits

Digital radio UK
Product
Executive creative director
Creative team
Account director
Account manager
Planner
Production company
Producer @ RBM
Production manager @ RBM
D Love creation
Sound design
Art director
Post production

Private View about this creative

Leon Jaume and Monkey

Leon Jaume and Monkey

With work from Virgin Holidays, Digital Radio and BBC, Save the Children, Kellogg's Rice Krispies, Comparethemarket.com and Tesco.

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