Virgin Holidays "weekly weather idents" by M&C Saatchi

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M&C Saatchi has created a series of idents for Virgin Holidays to support its sponsorship of ITV London Weekday Weather. Manning Gottlieb OMD secured the deal between ITV Commercial and Virgin Holidays. The creative activity is the first by M&C Saatchi since winning the business in September. The work encourages people to leave England for a Virgin holiday at one of six locations including Dubai, Thailand and Barbados. It was written by Andrew Long, art directed by James Millers and directed by Mark Denton through Coy! Communications.

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Released: 20 November 2012

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Senior account director
Group advertising manager, Virgin Holidays
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Leon Jaume and Monkey

Leon Jaume and Monkey

With work from Virgin Holidays, Digital Radio and BBC, Save the Children, Kellogg's Rice Krispies, and Tesco.

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