Tesco ''Christmas 2012'' by Wieden & Kennedy

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Tesco continues its winter campaign, which aims to "treat Christmas as a feeling, not a season" as part of a switch in strategy from last year's "big price drop".

The activity is built around the "key stages" of Christmas.

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Released: 21 November 2012

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Leon Jaume and Monkey

Leon Jaume and Monkey

With work from Virgin Holidays, Digital Radio and BBC, Save the Children, Kellogg's Rice Krispies, Comparethemarket.com and Tesco.

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