Western Union "pass initiative" by 180 Amsterdam

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Western Union is marking its sponsorship of the Uefa Europa League and the Pass initiative with a new poster campaign. For every pass made in the tournament, Western Union will donate a day of education to under­privileged children. The work, created by 180 Amsterdam, combines the logos of the football clubs that have qualified for the knockout round of the Europa League. It was written by Bryan Stewart and art directed by Ed Ryder and Tim Howman.

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Released: 28 November 2012

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Credits

Executive creative director
Creative director
Art director
Copywriter
Account director

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Western Union 'one day' by 180 Amsterdam

Western Union 'one day' by 180 Amsterdam

Western Union, a Uefa Europe League sponsor, is launching a campaign fronted by the former Arsenal midfielder Patrick Vieira that will turn every successful pass made in the tournament into one day's education for young people.