Durex "#1share1condom" by Havas Worldwide

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Durex has launched a global social media campaign, by Havas Worldwide, that will commit the brand to donate one condom for every social media interaction with the initiative in the run-up to World Aids Day on 1 December. Durex aims to donate 2.5 million condoms to charities that can make a difference to HIV education and prevention. The work was written by Sarah Khan-Varda and art directed by Ian Gallais.

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Released: 28 November 2012

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Credits

Senior brand manager, Reckitt Benckiser
Art director
Planner
Social media planner
Designer
Account management

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