Durex "#1share1condom" by Havas Worldwide

Durex has launched a global social media campaign, by Havas Worldwide, that will commit the brand to donate one condom for every social media interaction with the initiative in the run-up to World Aids Day on 1 December. Durex aims to donate 2.5 million condoms to charities that can make a difference to HIV education and prevention. The work was written by Sarah Khan-Varda and art directed by Ian Gallais.

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Government / Non-Profit, Social Media, Healthcare, Durex, Digital Media campaign, Havas Worldwide, United Kingdom, Agency, Ad campaign, Agencies, Digital marketing, Global, Creative agency

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