Harvey Nichols "the dress" by Adam & Eve/DDB
Adam & Eve/DDB has created a follow-up to last year’s "walk of shame" Christmas viral. This year’s film focuses on another hazard of the festive party season: wearing the same dress as someone else. Shot by the directing duo Ne-o through Stink, the 90-second spot features a stand-off between two women who encounter each other wearing identical outfits at their company’s Christmas party. The film culminates with the line: "Avoid a same-dress disaster this season. Harvey Nichols womenswear." It was created by Mike Crowe and Rob Messeter. A link to the spot will be sent out to Harvey Nichols’ customers and suppliers on 4 December, and it will appear in cinemas later in the month.