Department of Health "mutations" by Dare and Now

4.8 4 Votes

The Department of Health has launched a campaign for its anti-smoking arm, Smokefree.

In the TV ad, a man steps out into his garden for an early morning cigarette. After he inhales, a small tear appears in the cigarette paper and starts to reveal what appears to be a tumour.

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Released: 07 January 2013

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Dave Dye and Giles Hedger

Dave Dye and Giles Hedger

With work from William Hill, Gocompare.com, Cadbury Creme Egg, The Sun, Department of Health and Virgin Atlantic

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