The Department of Health has launched a campaign for its anti-smoking arm, Smokefree.
In the TV ad, a man steps out into his garden for an early morning cigarette. After he inhales, a small tear appears in the cigarette paper and starts to reveal what appears to be a tumour.
Released: 07 January 2013
With work from William Hill, Gocompare.com, Cadbury Creme Egg, The Sun, Department of Health and Virgin Atlantic
With work from William Hill, Gocompare.com, Cadbury Creme Egg, The Sun, Department of Health and Virgin Atlantic
The Department for Health's hard-hitting anti-smoking advert has become the most viewed video on its YouTube channel.
© Haymarket Media Group Ltd.