The Co-operative Funeralcare "smile" by Leo Burnett

5.0 1 Votes

The Co-operative Funeralcare has launched a commercial shot by Peter Cattaneo, the Oscar-nominated director of The Full Monty. In the ad, a bereaved wife travelling to her husband’s funeral is driven past his favourite fishing spot, where fellow fishermen bow to pay their respects. It attempts to illustrate how The Co-op views a funeral as "more than just flowers, cars and music. It’s about finding those personal touches." The campaign, which includes TV, press, radio, outdoor and digital activity, was created by Leo Burnett. The actress Katherine Kelly provides the voiceover. The work was written by Graham Lakeland and art directed by Richard Robinson. The production company was Academy.

Share On:

Related Creative:

Credits

Creative agency
Copywriter
Art director
Creative directors
Executive creative director
Planner
Media agency
Media Planner
Production company
Director
Post-production
Audio post-production
Designer

Private View about this creative

Malcolm Poynton and Peter Lydon

Malcolm Poynton and Peter Lydon

With work from Lucozade, Warburtons, The Co-operative Funeralcare, Moneysupermarket.com, Guardian News & Media, and Ready Brek.

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus