Barclays "you vs unconditional love" by BBH

3.6 7 Votes

Bartle Bogle Hegarty has created a TV spot for Barclays to promote its "Family Springboard" product, which allows parents to put savings towards their loved ones’ mortgages and get their money back with interest. The spot, which is voiced by Jim Broadbent, signals a more emotive approach for the brand. It focuses on the relationship between a father and daughter as she grows older. The daughter’s demands progress from toys to a car and, finally, a home of her own. The 60-second film was created by David Kolbusz and Dominic Goldman, and shot in South Africa by Guy Shelmerdine through Smuggler. It marks a break from previous campaigns, which used metaphors to communicate the bank’s services.

Share On:

Released: 14 January 2013

Related Creative:

Credits

BBH Creative Directors
BBH Executive Creative Director
BBH Producer
BBH Strategic Business Lead
BBH Strategy Director
BBH Team Director
Production Company
Director
Executive Producer
Post Production
Sound Design

Private View about this creative

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Related News

Barclays launches Premier League campaign

Barclays launches Premier League campaign

Barclays says thank you to the people who take part in grassroots football in a TV ad highlighting the bank's Premier League sponsorship.

Barclays

Barclays "thank you" by Bartle Bogle Hegarty