The Sun "Big Smile Giveaway" by Grey London

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The Sun has launched a quirky TV ad featuring a young child singing to help the nation through the "most depressing" month of the year.

The campaign, which continues the brand's "Get involved" strapline, was created by Grey London and WPP’s Team News to promote The Sun’s "Big Smile Giveaway", a range of promotional bargains including holidays for £9.50.

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Released: 04 January 2013

Private View about this creative

Dave Dye and Giles Hedger

Dave Dye and Giles Hedger

With work from William Hill, Gocompare.com, Cadbury Creme Egg, The Sun, Department of Health and Virgin Atlantic

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