Nike "no cup is safe" by Wieden & Kennedy Portland
Nike’s latest signing Rory McIlroy spars with his Ryder Cup rival Tiger Woods in a new spot by Wieden & Kennedy Portland. The 30- and 60-second versions show the golfing stars engaging in a game of one-upmanship at the driving range. The pair hit balls into cups, glasses and bowls all the way from the driving range into restaurants, houses, offices and a wedding reception. The work was written by Shaine Edwards and art directed by Derrick Ho. It was directed by Wayne McClammy through Hungry Man.