McDonald's "Chicken McBites" by Leo Burnett

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McDonald’s has launched an animated campaign for Chicken McBites created by Leo Burnett. In the work, the product is depicted as a meteor landing in a tiny world and is worshipped by its inhabitants. The animation turns out to be a doodle drawn by a McDonald’s customer eating the bites. The campaign was written by Blake Waters and art directed by Will Thacker.

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Released: 16 January 2013

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