Guinness "clock" by AMV BBDO

3.2 10 Votes

Guinness has released the follow-up to last year’s "cloud" spot in its "made of more" campaign, this time featuring a clock that can influence the passing of time. Set in Bohemia in the 1890s, the ad, by Abbott Mead Vickers BBDO, tells the story of a town’s clock that changes time to enhance the wellbeing of the public – either by speeding up time for a boring task to go faster, reversing time to avoid an unfortunate event, or pausing time to allow a precious moment to last longer. The spot, which forms part of a £5.5 million push, broke on the brand’s social media channels and is airing on TV. It was written by Alex Grieve, art directed by Adrian Rossi and directed by Peter Thwaites through Gorgeous.

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Released: 18 January 2013

Credits

Client (marketing director, Guinness (Western Europe), Diageo
Creative agency
Creative director (Guinness ECD)
Copywriter TV
Art director TV
Agency Planner
TV producer
Assistant
Media agency
Production company
Director
Production company producer
Post-production company
Audio post-production

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