Asics "better your best" by 180 Amsterdam

0.0 0 Votes

Asics has launched a global campaign, spanning TV, print and social media, that focuses on motivating everyday athletes. A Facebook app with tailored training strategies forms part of the push. The campaign, created by 180 Amsterdam, launches with a 60-second TV ad directed by Kim Gehrig through Somesuch & Co. The work was created by Martin Terhart. Online films also form part of the campaign.

Share On:

Released: 23 January 2013

Related Creative:


Executive creative director
Creative director
Art director
Account director
Agency producer
Sound design
Original Composition

Private View about this creative

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Related News


Asics "it's a tough game. Go smash it" by 180 Amsterdam

Gaël Monfils, the number 15 ranked tennis player in the world, faces a mob of opponents armed with tennis-ball firing guns in a new ad for Asics.

Leon Jaume and Andy Nairn

Leon Jaume and Andy Nairn