Warehouse "spring/summer 2013" by The Brooklyn Brothers
The Brooklyn Brothers has created its first work for Warehouse since winning the business last year. The campaign, which comprises press, outdoor and in-store work as well as digital films, launches the fashion chain’s spring/summer 2013 collection. It features women "on the go" in the city, going about their day. The activity aims to create a new positioning and tone of voice to reach a new generation of urban, fashion-savvy women. The photographer and director was Frederike Helwig and the production company was We Folk.