WWF "illegal wildlife trade" by Ogilvy & Mather

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Ogilvy & Mather’s new campaign for the World Wide Fund for Nature highlights the growing rate of illegal wildlife trade in rhinos in Africa through a press campaign using an illustration by the studio Salamagica.

The image depicts every stage of the illegal wildlife trade, from point of slaughter to point of sale. It is being supported by radio and Facebook activity. It was written by Giles Montgomery and art directed by Denis Kakazu.

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Released: 30 January 2013

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