PlayStation "way of play" by 180 Amsterdam

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180 Amsterdam has produced three online films for Sony Computer Entertainment Europe to encourage PlayStation gamers to spend more time playing online via PlayStation Network. The 45-second films, which launch on 4 February, each focus on a different gaming genre. The work was written by Bex Radford and art directed by Tim Howman. It was directed and produced by 180 Amsterdam.

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Released: 30 January 2013

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Private View: Mark Roalfe and Annie Lush

Private View: Mark Roalfe and Annie Lush

With work from Mars, French Connection, BMW, Lucozade, Giffgaff, and Playstation.

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