PlayStation "way of play" by 180 Amsterdam

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180 Amsterdam has produced three online films for Sony Computer Entertainment Europe to encourage PlayStation gamers to spend more time playing online via PlayStation Network. The 45-second films, which launch on 4 February, each focus on a different gaming genre. The work was written by Bex Radford and art directed by Tim Howman. It was directed and produced by 180 Amsterdam.

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Released: 30 January 2013

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Credits

Executive creative director
Al Moseley
Creative directors
Galen Graham
Graeme Hall
Martin Terhart
Art director
Tim Howman
Copywriter
Bex Radford
Account manager
Simone Raspagni
Agency planner
Jonas Vail
Agency producer
Bethany Papenbrock
Illustrator
Sean Freeman
Director / production company
180 Amsterdam
Editor
Will Judge
Post-production
180 Post
Sound design
Wave Amsterdam

Private View about this creative

Private View: Mark Roalfe and Annie Lush

Private View: Mark Roalfe and Annie Lush

With work from Mars, French Connection, BMW, Lucozade, Giffgaff, and Playstation.

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