National Citizen Service "it all starts at yes" by 18 Feet & Rising
18 Feet & Rising has launched a campaign to encourage young people to sign up to the National Citizen Service, a government scheme that helps 16- and 17-year-olds take positive action in their lives. The agency has created a fashion range and a poster campaign, supported by press and PR, to promote the message that taking part in NCS is a once-in-a-lifetime opportunity. The work was created by Alex Delaney (who was also the typographer) and Oli O’Neill. The photographer was Jeff Hahn, with production by Make Made.