Axe "lifeguard" by BBH

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Axe (Lynx in the UK) has released its Super Bowl spot, by Bartle Bogle Hegarty, which is the second instalment in its campaign for the Apollo fragrance.

This time, the astronaut is up against the charms of a lifeguard, but still manages to get the girl.

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Released: 30 January 2013


BBH creative team
BBH creative director
BBH producer
BBH assistant producer
BBH head of strategy
BBH strategic business lead
BBH strategy director
BBH team director
BBH team manager
Production company
Executive producer
Sound Mixing / Arrangement

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