McDonald's "Dave" by Leo Burnett
McDonald’s has launched a spot that tells the story of a young boy dealing with the fact that his mum’s new boyfriend, Dave, has just moved into their home. The boy is initially unresponsive to Dave’s attempts at establishing a relationship, until a trip to McDonald’s reveal they have some things in common. The spot, by Leo Burnett, uses the endline: "We all have McDonald’s in common." It was written and art directed by Phillip Meyler and Darren Keff, and directed by Vince Squibb through Gorgeous. The work is supported by a national outdoor campaign.