Durex "intensely close" by TMW

3.3 5 Votes

TMW has launched a social media campaign for Durex as part of its "intensely close" campaign.

Two short online films, "car parking" and "ECG", will be seeded on the Durex’s Facebook and YouTube page.

"Car parking" features a young couple trying to reverse their car into an incredibly tight parking space. As they get closer to the other parked cars, the young lady’s pleasure increases, reaching a climax when the car is parked snugly in the space.

The work was written by Dave Willis and art directed by Marcus Aitman.



Share On:

Creative in this campaign:

Credits

Client
Creative agency
Creative director
Copywriter
Art director
Planner
Media agency
Animation
Creative producer
Director (ECG)
blog comments powered by Disqus

Related News

Durex creates 'touch-actuator' underwear for long-distance lovers

Durex creates 'touch-actuator' underwear for long-distance lovers

Durex Australia has developed Fundawear, underwear that it claims allows couples to touch each other over the internet for the first time. Watch the ad here.

Private View: Jon Williams, Billy Faithfull and Ross Neil

Private View: Jon Williams, Billy Faithfull and Ross Neil