O2 "Untouchables launch film" by VCCP
O2 and the Rugby Football Union have launched an advertising push to encourage fans of the sport to play touch rugby. The digital work, created by VCCP, includes a minute-long online film. It features a touch rugby team called The Untouchables – a mix of male and female athletes including leading free runners, a choreographer to pop stars including Rihanna and Dizzee Rascal, and a former Leicester Tigers player. The campaign was created by Neil Shanlin and Katie Welch-Cook, and directed by Fisher Magee through Skin Flicks. Post-production was by Finish, with audio post-production by 750mph.