Coors Light "closest to cold" by VCCP Blue

4.0 2 Votes

VCCP has created a spot showing the lengths that Jean-Claude Van Damme will go to enjoy the ice-cold refreshment of a Coors Light. The ad breaks on TV tomorrow (Friday) and airs in cinemas from 15 March. It features the actor standing at the top of a snowy mountain in the Rockies, clad in double denim. He performs a version of the 80s pop classic Take My Breath Away on a panpipe-style instrument made from five Coors Light bottles. The spot was written by Charlie Hurst, art directed by Eddie Fisher and directed by Simon Cole through HSI London.

Share On:

Released: 27 February 2013


Creative agency
Media agency
Production company
Creative director
Art director
Agency producer
Executive producer

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Related News

VCCP invites Coors Light fans to send a 'Damme cold call'

VCCP invites Coors Light fans to send a 'Damme cold call'

VCCP has unveiled the first major wide-reaching, digitally-centric piece of activity in its ongoing Coors Light campaign, which is fronted by movie star legend Jean Claude Van Damme.

Coors Light 'imprints' by VCCP Blue

Coors Light 'imprints' by VCCP Blue

Molson Coors has launched the next instalment in Coors Light's "closest to cold" advertising campaign.