Three "the pony" by Wieden & Kennedy

3.5 3 Votes

The mobile operator 3 has launched an ad campaign featuring a Shetland pony moonwalking to the 80s track Everywhere by Fleetwood Mac. The campaign, by Wieden & Kennedy London, aims to show people that sharing clips via social media can build and cement friendships. Blink’s Dougal Wilson directed the 60-second and 30-second spots, which were created by Freddie Powell and Hollie Walker. The TV ads will be supported by cinema, outdoor and social media activity. In addition, people can customise their own dancing pony through a web-based app hosted on YouTube that includes eight genres of music and well-known tracks.

Share On:

Released: 06 March 2013

Credits

Creative directors
Group account director
Account director
Account managers
Head of strategy
Planner
Head of interactive and innovation
Interactive strategy
TV producer
Interactive producer

Private View about this creative

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus