Vision Express "head shots" by Dare

3.8 3 Votes

Dare has created a TV advertising campaign using head-mounted cameras to show the everyday lives of Vision Express customers. The 30-second spot is launching today (Thursday) and features a cameo from the eyecare brand’s ambassador, the chef Heston Blumenthal, who is shown drinking a cup of tea. The ad was created by James Woods and Stuart Hallybone, and directed by Conkerco through Academy. The soundtrack is Ice Cream by Battles.

Share On:

Released: 06 March 2013

Related Creative:

Credits

Agency
Creative directors
Planner
Agency TV producer
Director
Production company producer
Production company
Post-production
Recording studio
Media buyer

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus