Green & Black's "this is not a chocolate bar" by Mother

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Mother has created its first advertising campaign for Green & Black’s since picking up the business last year. The print and outdoor activity gives the different flavours unique personalities. Each execution features the headline: "This is not a chocolate bar." The Butterscotch bar is pictured lying on a sunlounger and referred to as "the golden one", while the Spiced Chilli bar is shown wearing nipple tassels and called "the exotic one". The campaign was shot by Carl Kleiner.

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Released: 13 March 2013

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