ITV Creative has launched a TV campaign for the broadcaster ahead of two World Cup qualifiers. The activity aims to reinforce ITV as the home of live and free English football. The ad contains exclusive footage of players from the England team and music with lyrics by Tom Smith from Editors. It was created by James Doherty.
ITV launches the next phase of its rebrand tomorrow, with a new set of idents that aim to capture everyday life across Britain.
Adam Crozier, the chief executive of ITV, took home a total of £3.15m in 2012, up 13% on 2011 and including more than 90% of his possible bonus, after the broadcaster's pre-tax profits increased by 6%.
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