Channel 4 "the original extreme sport" by 4Creative

4.8 5 Votes

Channel 4 has launched an advertising campaign to promote the Grand National, which takes place at Aintree on 6 April. In the 90-second spot, which was created by 4Creative, locals watch ten horses competing in a race across the city of Liverpool. The horses gallop through streets, allotments, back gardens and parks, jumping over cars and benches. The TV ad is set to Thar She Blows by The Night Marchers and features commentary from Simon Holt. It was created by Chris Bovill, John Allison and Keith McCarthy, who also directed the ad. The spot will be supported by a poster campaign featuring the jockey Ruby Walsh.

Share On:

Released: 19 March 2013

Credits

Client
Creative directors
Director
Executive producer
Producer
Business director
Director of photography
Horse masters
Production designer
Editor
Colourist

Private View about this creative

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus