Volkswagen "see film differently" by DDB UK

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Volkswagen has launched a poster campaign to promote its long-running partnership with independent cinemas. The work, by Adam & Eve/DDB with illustrations by Noma Bar, features images based on Jaws, Taxi Driver and The Silence Of The Lambs. Each poster includes the strapline "See film differently" to encourage cinema-goers to develop a perspective on films. Postcards will also be distributed in independent cinemas. The campaign was designed by Pete Mould.

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Released: 20 March 2013

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Executive creative director, VW

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