Orangina "statistics" by Fred & Farid Paris-Shanghai
Orangina has launched a global ad campaign featuring random events occurring to people who don’t drink the beverage. These include being pooed on by a pigeon and being attacked by a human cannonball. The strapline reads: "Stay alive, drink Orangina." The TV work, which is supported by a print ad, was created by Gian Carlo Lanfranco and Rolando Cordova.