HSBC "serious/play - Hong Kong Sevens 2013" by JWT London

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HSBC has launched an ad campaign to promote its sponsorship of the 2013 Hong Kong Sevens rugby tournament. An online film, by JWT London, takes viewers to a secret underground mint, where rugby players take part in the creation of 10,000 commemorative medallions for the event. The spot will be supported by outdoor, press and digital activity. It was created by Simon Sworn and Matt Chandler.

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Credits

Project name
Serious/play – Hong Kong Sevens 2013
Client
HSBC
Brief
Create a campaign for the Hong Kong Sevens that engages fans whilst communicating the brand
Creative agency
JWT London
Copywriter
Matt Chandler
Art director
Simon Sworn
Global creative director on HSBC
Axel Chaldecott
Planner
Orlando Hooper-Greenhill
Media agency
Mindshare
Media planner
Sam Selleck
Production company
Curious Films
Director
Ash Bolland
Global director
Tanya Hamilton-Smith
Editor
James Rosen
Final Cut London
Sound
Dan Weinberg
Greek Street Studios
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