Samsung "charge" by CHI & Partners

4.4 10 Votes

Samsung is rolling out a global campaign, by CHI & Partners, to promote a new range of smart TVs with voice and gesture control. The TV spot shows American footballers, Roman centurions and other characters charging across a beach towards a man sitting in an armchair, who halts the action with his hand. It is then revealed that he is watching TV at home. The work was written by Neil Clarke, art directed by Jay Phillips and directed by Romain Gavras through Somesuch & Co.

Share On:

Released: 27 March 2013

Related Creative:


Creative agency
Creative directors
Art director
Agency producer
Media agency
Media planner
Production company
Executive producer
Director of photography

Private View about this creative

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Related News


Samsung "what's your problem? Sport doesn't care" by 72andSunny Amsterdam

Samsung Electronics calls BTL pitch

Samsung Electronics calls BTL pitch

Samsung Electronics UK has called a pitch to appoint an agency or agencies for its below-the-line work.