Heineken "road to the final" by Wieden & Kennedy

2.0 4 Votes

Heineken has aired the latest instalment of its "road to the final" campaign during the Uefa Champions League quarter-final matches on 2 April.

The ad, which was created by Wieden & Kennedy Amsterdam, shows the protagonist playing in a band in the depths of the Amazon, when he is handed a ticket to the Champions League final. He then has just 48 hours to make it to the match in London and charms a host of characters to help him make it in time.

It was written by Zach Watkins, art directed by Craig Williams and directed by Fredrik Bond through Sonny.

Heineken has sponsored the Champions League tournament for the past seven years. This year’s "road to the final" campaign also included social media challenges where fans could win prizes.

Share On:

Released: 02 April 2013


Executive creative directors
Creative directors
Art director
Head of production
Agency producer
Associate post producer
Connections planner
Group account director
Account director
Account manager
Art buyer
Project manager
Business affairs
Production company
Director of photography
Executive producer
Bumper director
Editing company

Private View about this creative

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus