Subaru "Subarural" by BJL

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The car manufacturer Subaru is launching a campaign to promote its new model, the Forester. The Manchester-based agency BJL created the campaign, which targets rural areas in the UK. In addition to local and national press ads, Subaru will place ambient ads in garden centres near selected dealerships and on roadsides. The work was created by Tom Richards, with photography from Rob Smith.

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Released: 02 May 2013

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