Microsoft "Microsoft privacy" by Wunderman

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Microsoft has launched a TV and print campaign, created by Wunderman, promoting the privacy features of Internet Explorer. The TV spot gives examples of situations where people would want to share information, but shows extraneous information they may want to keep private – such as a parent wanting to share that their daughter loves pranks, but not that they have been called into a meeting with her teacher. A voiceover describes how Microsoft is encouraging people to adopt the browser’s "do not track" feature. The ad ends with the line: "At Microsoft, your privacy is our priority."

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Released: 07 May 2013

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