Hasbro "Transformers" by DDB Paris

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The toy-maker Hasbro has released an origami press ad that allows readers to create a character from the children's programme Transformers. DDB Paris, which created the ad, hired the origamist Bertrand le Pautremat to design a pattern to make the character Starscream, who is able to turn into a plane. The ad was created by by Jean-Francois Bouchet and Emmanuel Courteau.

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Released: 25 April 2013

Hasbro

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