HSBC "tree house" by JWT London

4.4 12 Votes

HSBC has released a TV ad declaring its commitment to supplying mortgages to first-time buyers. It is the first work JWT has created for the brand since being reappointed to the account in August. The spot shows a father building a tree house for his daughter. However, the girl is not impressed by his first attempts, leading him to build an elaborate tree mansion. Olly Robinson and Paul Rizzello were the creative directors on the ad, which was directed by Jamie Rafn through Smuggler.

Share On:

Released: 11 September 2013

Credits

Global director in charge
Account director
Director
Production company

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus