"how I roll" by Mother

4.5 4 Votes

Snoop Dogg guest-stars in a new TV ad for the price-comparison website Mother created the spot, which continues the existing narrative of people using and then feeling so epic that they come out of their shell and start acting outrageously. In this instance,
a skinny Englishman called Phil saves so much money on his car insurance that he cruises around Los Angeles in an invisible low-rider car to Snoop Dogg’s What’s My Name. The rapper narrates the ad and makes a brief appearance at the end, saying the brand’s catchphrase: "You’re so Moneysupermarket." The spot was directed by Nick Gordon through Somesuch & Co. Post-production was by The Moving Picture Company.

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Released: 31 January 2014


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