Betfair "this is play" by WCRS

3.0 2 Votes

Betfair pays homage to Paul the Octopus, who correctly predicted the outcome of games during the 2010 World Cup, in a new ad campaign launched ahead of this summer’s tournament in Brazil. The spot, created by WCRS, stars an octopus that replicates Betfair’s "superior technology" by playing four games of table tennis simultaneously. Betfair is a partner of ITV’s World Cup coverage. The ad was created by Orlando Warner and Joe Miller, and directed by Walter Stern through Academy.

Share On:

Credits

Client
Agency
Executive creative director
Creative directors
Agency producer
Account handling
Media agency

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Related News

Betfair

Betfair "tap tap boom" by WCRS

Horses race motorcars in Cheltenham Betfair ad

Horses race motorcars in Cheltenham Betfair ad

Betfair has launched a campaign featuring horses in motorcars, ahead of The Cheltenham Festival next month.