Adidas 'staring' by 180 Amsterdam

2.3 13 Votes

Adidas has released a set of viral web films featuring footballing heroes, mixing-up live-action with animation. The main objective was to make each execution quite different in tone and look.

180 Amsterdam worked with the London production company, Knucklehead, using directing team Zak & Dan -- young, versatile and ambitious directors, picked for their great ability to combine live action with good online visual effects.

In this viral David Beckham and Ashley Cole participate in a staring contest, watch for David Beckham's erratic eyebrow, in a sneaky move to put Ashley Cole off his stride.

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Released: 17 May 2007


Levin Reyher, global brand communication manager
Erin Camioni, brand communication manager
Timo Kaemmer, advertising manager
180 Amsterdam
Executive creative director
Andy Fackrell
Art Director
Stuart Brown
Copy writer
Edwin Latchford
Agency producer
Catherine Reynolds
Account team
Mani Presenti
Frank Persyn
Production company
Zak and Dan
Ewen Brown
Spencer Ferszt @ Marshall Street
Animation company
Pete Circuitt (NYC/ London)
Imran Hanif

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