Ribena 'migration' by M&C Saatch

2.5 6 Votes

The new Ribena campaign, developed by M&C Saatchi, is an evolution of the activity that has been running for past two years to remind adults of the large quantities of blackcurrants that make it into Ribena, using the strapline "95% of all Britain's blackcurrants make it". However, the new campaign challenges consumers to think of Ribena for a range of delicious berry flavours beyond the familiar blackcurrant, including pomegranate, blueberry, cranberry and raspberry. The campaign will run on TV, cinema and outdoor, as well as interactive.

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Keywords:

M&C Saatchi, Ribena

Released: 28 May 2007

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Credits

Client
Sarah Williamson, senior brand manager, Ribena
Agency
M&C Saatchi
Account handler
Helen Foulder
Copywriter
Orlando Warner
Art Director
Simon Briscoe
Planner
Bridget McCann
Media agency
MediaCom
Production company
Tandem
Producers
Estella Alvares (M&C Saatchi)
Lynn Hollowell (Tandem)
Mike Bell (Tandem)
Director
Daniel Greaves/Mark Waring (Tandem)
Editor and editing company
Tandem
Post-production company
Rushes
Audio post-production
Rushes

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