Frijj 'Run Granny Run' by Grey London

2.0 24 Votes

Grey London has developed a marketing campaign for Dairy Crest's flavoured milk drink brand Frijj.

The campaign, aimed at Frijj's core consumer base of 16- to 24-year-old males, is accompanied by the strapline, "the thicker, the slower, the better".

The campaign includes a series of viral ads which focus on Frijj's unique thickness in a humorous spoof of a 1950s horror/disaster movie.

The agency has also credited a dedicated website.

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Released: 09 July 2008

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Credits

Client
Dairy Crest
Creative agency
Grey London
Copywriter
Alex Mavor
Art director
Ed Kaye
Media agency
John Aylings and Associates and Equimedia
Production company
One Small Step
Director
Tomorrow's brightest minds
Post-production
Mind Over Eye

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