Hovis 'relaunch' by Miles Calcraft Briginshaw Duffy

2.8 72 Votes

Hovis charts 122 years of British history in this epic 122 second ad to celebrate its 122nd birthday

The ad stars a new Hovis boy, Brian Thackie, and depicts the highs and lows experienced by Britain during the company's existence including the First World War, the suffragette movement, the swinging sixties, England winning the 1966 World Cup and the Millennium celebrations.

The spot ends with the strapline "As good today as it's always been".

Share On:

Released: 12 September 2008

Related Creative:

Credits

Client
Hovis
Agency
Miles Calcraft Briginshaw Duffy

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Related News

Hovis '100 % British Wheat' by MCBD

Hovis '100 % British Wheat' by MCBD

The British provenance of Hovis's wheat is the subject of a new marketing campaign created by Miles Calcraft Briginshaw Duffy.