Pepsi is launching a global TV campaign, directed by Fredrik Bond, featuring a huge Kung Fu battle in the streets of New York.
The ad, created by Almap BBDO, features a plethora of mis-fit characters battling for a can of Pepsi.
Released: 16 October 2008
Project name: Times Square
Copywriter: Tales Bahu
Art Director: Luiz Sanches
Production Company: Sonny London
Director: Fredrik Bond
Producer: Ran Holst
Editor: Tim Thornton-Allan at Marshall Street
Postproduction: MPC
Sound: Wave
Exposure: Global TV
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