EA Sports 'Schalke Lyon' by Wieden & Kennedy Amsterdam

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Wieden & Kennedy has created the second ad for Electronic Arts Fifa 09 game, featuring France's Karim Benzema and Frankc Ribery taking on German striker Kevin Kuranyi.

The event takes place between Benzema's home turf on the suburbs of Lyon and the German industrial mining town of Gelsenkirchen, home of Schalke 04.

It follows an ad featuring Wayne Rooney at a pub in Manchester playing against Real Madrid star Gonzalo Higuain at a city centre square in Madrid.

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Released: 03 October 2008


Electronic Arts Sports
Wieden & Kennedy Amsterdam
Creative directors
Edu Pou
Joakim Borgstrom
Carlo Cavallone
Art direction
Alvaro Sotomayor
Production company
Acne Film
Post production

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